Developing a compelling customer experience is critical for the success of all brands. Customer experience design requires an understanding of current experience, pain points before an idealised version can be generated.
An LSP® workshop enables understanding the emotional aspects of the customer journey. Understanding this provides a springboard for identifying need gaps and areas for elevating customer experience.
A typical Customer Experience Design workshop using LSP® has 2 mini workshops:
Diagnosis workshop (1-2 days): LSP® session among customers or internal team to identify the gaps in customer experience across the journey/touch points. We use customer journey template to map key areas for improvement
Idea generation workshop (1 day) – optional: LSP® session among team to generate ideas to improve the customer journey