Empathy at speed
In a complex world, it is even more important to put customers at the centre of decision making. Empathy for the humans a brand serves is critical for everyone in an organisation.
There are many different tools available to understand consumers and their needs e.g. psychodrawing. However, these approaches require time for investigation and need to be complimented with additional probing.
The Lego® Serious Play® is an effective approach to develop empathy at speed. Based on the idea of building models to a provocation and telling the story behind the model, LSP® helps surface hidden emotions and needs.
It is an easily accessible and engaging approach that can be used with customers to understand them before developing ideas/making decisions.
There are times when internal teams/stakeholders already have a good understanding of the customer but this knowledge is tacit and not easily surfaced/shared. LSP® model building is ideal for bringing out inbuilt knowledge so it becomes team knowledge to take forward.
We use LSP® along with other approaches like Design Thinking to create collaborative and immersive workshops that bring you closer to your customers.
We are excited about using LSP® to help organisations make more empathy /customer driven decisions. Get in touch and we are happy to do a free demonstration!